"We manufacture products designed to provide
comfort and safety, ensuring a cozy and enjoyable experience
for children, pets, and loved ones."
Vision
To be the leading plush toy manufacturing factory, renowned for our precision, sustainable practices, and commitment to delivering products that bring comfort and happiness to families worldwide.
Mission
Our mission is to provide superior manufacturing solutions for plush toys by maintaining the highest standards of quality, efficiency, and safety. We strive to foster innovation, sustainability, and excellence in every step of our process, supporting our partners in creating products that spread joy and comfort across generations.
1993 - 2023
History
1987
01
Build "PT Jaya Toy Rekatama" Factory
(approx. 550 employees)
02
Establish Pet Brand in Korea, "affetto"
2002
03
Establish Factory in Weifang Zhicheng, China
(approx. 1,100 employees)
04
Partnership with IKEA on
manufacturing plush toys
05
Product development on
plush toys, pet items
2013
06
Move Factory to Dongguan, China
(approx. 850 employees)
07
Continue on OEM / ODM
08
Business Growth on "affetto" Brand
09
Move to Korea for Business Expansion
2023
10
Establish "Affetto World" Plush Toy Factory in Thailand
(Up to 1,100 employees)
2025 Plan
11
Build Warehouse for Customer Service
12
Build 2nd Factory on same land for expansion
(approx. 1,000 employees)